For the ingredient. For the material. For the moment itself.
The chef who keeps their carbon steel honest isn't being obsessive — they're being present. The woodworker who maintains their chisels between projects isn't being precious — they're being ready. The barber who hones before every client isn't performing ritual — they're performing excellence.
You already knew this. You've known it for a while. What you may not have had is a place that knew it too — and built an entire service philosophy around that knowing.